TAG Heuers New $1,400 Smartwatch Boasts 40-Hour Battery Life — Can It Crush The Apple Watch?

Guess who’s entering the smartwatch game…

When talking quality watchmakers, odds are you’d hear “TAG Heuer” before “Apple.” Which is why it’s exciting to hear that TAG Heuer is entering the Smartwatch game (the pic above is a simple photoshop and not what the final TAG Heuer watch will look like… mostly because it’s just the logo on an Apple Watch body.)

So far, the price point is hovering around $1,400. That’s a bit more than the Apple Watch (though significantly less than the $10,000 gold edition).

What’s seriously impressive isn’t the price point, or the fine Swiss watchmaking background… but the 40 hour battery life!

Yup, it’s boasting an insane battery life. The Apple Watch only gets about 18 hours, depending on what functions you use.

Is TAG Heuer trying to dethrone the Apple Watch?

Jean-Claude Biver, head of TAG Heuer parent company LVMH Moet Hennessy Louis Vuitton SE‘s watchingmaking activities, isn’t worried about the Apple Watch. In fact, he hopes Apple sells really well.

I hope they sell millions and millions and millions of them. The more they sell the more a few people will want something different and come to TAG Heuer.

So it seems like TAG Heuer is relying on their name and history of excellence to draw in customers.

What helps is they’ve allied with Google and Intel in developing the watch. So hopefully the smartwatch has the quality and refinement of a TAG Heuer timepiece, with the technological badassery of Google/Intel.

The general manager of TAG Heuer, Guy Semon, said:

The quality of Swiss watches is renowned worldwide. When this is allied with the creative technology and global power of two companies like Intel and Google, using the Android Wear platform and based on Intel technology, we can see the launch of a technological revolution in our industry, of which I am proud to be a pioneer today with TAG Heuer.

Who wouldn’t want a Swiss-made, smartwatch that runs Android Wear?

Android users will have lots of different smartwatch options, but will any boast a 40-hour battery? That alone might make the TAG Heuer’s price worth it.