Nintendo’s Super Mario Run was expected to be a huge success, and unsurprisingly it’s making Nintendo a boatload of money.
Despite its critical flop, the game remains one of the top five grossing apps in two-dozen countries. However, subscriptions are declining rapidly, and this is probably due to Nintendo’s unsophisticated monetization tactics.
Super Mario Run is free to download, but you only get three levels. To play the full game, users have to shell out $10. This fee is pretty high for such a simplistic game, and many users would rather not pay for it. As a result, the game’s conversion rate (percentage of users who pay) is only 1-2%.