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I Had No Idea It Was Possible For A Subway Ad To Be So Moving.

Barncancer Fonden noticed a favorable reaction to a Swedish shampoo ad featuring a woman with “waving” hair that activated upon a subway train”s arrival. They decided to go a similar route with their advertisement, but added something to the end of the spot that”s moving in its own right. At first, it”s a fun and interactive poster that takes advantage of today”s technology. It then turns into a sobering reminder of a reality that many of us are quick to forget about. Take a look at the ad below.

(via Barncancer Fonden)

It”s difficult not to be moved by that.