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Apple Is Rolling Out Its Own Version Of Google Now

Apple is taking more cues from Google, and trying to integrate predictive functionality into Siri and iOS

Apple is taking more cues from Google, and trying to integrate predictive functionality into Siri and iOS

Apple is taking another page from Google’s playbook. It is building in enhancements to Siri that it is dubbing Proactive, which will compete with Google Now .

Google Now’s current look

Google Now's current look

Google Now is billed as an “intelligent personal assistant” that will pull information for you in little cards as it becomes relevant to your day. It is based on your search habits, and things like “common locations, repeated calendar appointments” and etc. It can remind you about appointments and events, give you Fandango information for movies, load airline boarding passes (and even recommend cheaper flights), and a host of other features.

Not to be outdone, Apple wants to get into the predictive assistant game. While Siri can only answer you once you use it to ask a question (if it actually understands what you’re saying), Apple’s Proactive will pull information from Siri, your contacts, calendar, and even third-party apps.

Cue, the app Apple bought that may be further developed for Proactive

Cue, the app <a href="http://techcrunch.com/2013/10/03/cue-acquired-for-over-40m-likely-by-apple-to-compete-with-google-now/" target="_blank">Apple bought</a> that may be further developed for Proactive

Apple will display bubbles that predict your activities based on your routines. So if you check Facebook/Twitter in the morning, it will throw an app shortcut at you, or even display restaurant menus/ratings around you when your normally eat.

Some Terminator vision on your iPhone?

Some <a href="https://www.youtube.com/watch?v=YvRb9jZ9wFk" target="_blank">Terminator vision</a> on your iPhone?

Another feature that is being reported by 9to5 Mac, “Browse Around Me” will let iPhone users hold up there phone around them, and the app will overlay information about restaurants and business in their area in an augmented reality interface.

It should look similar to the pic above, but with more useful information and less German, unless you’re in Germany.

Hopefully we will find out more information about this tech at the WWDC conference in mid-June!