Amazon is making it harder and harder to find reasons to go outside
Amazon is once again doing more to challenge traditional grocery and brick-and-mortar stores. They announced a new feature that will let Amazon Prime members get an order delivered the same day that they purchase it.
Are there catches? Obviously:
– The order must be placed before noon, and it will be delivered by 9 PM. Despite that, it will be available SEVEN days a week (screw you, United States Postal Service)
– You must put at least $35 worth of stuff in your cart, or you’ll be charged $5.99 for the expedited shipping.
– You must be in one of 14 major metro areas that this service is offered in (screw you, Montana).
Eligible items will display this:
You can sort your searches, on the desktop or mobile version of Amazon, to only display items that qualify for this type of shipping. You can still take advantage of this option even if you’re not on Prime, but then you’re looking at an $8.99 fee plus 99 cents per item.
Many useful items are included
Although the graphic Amazon created includes items people probably don’t need every day, like chainsaws, baby rattles, and vinyl records, we won’t hold that against the company. The Seattle Times reports that “Same-day delivery will cover more than 1 million items, and up to 4 million in markets close to multiple Amazon warehouses.” These items include books, video games, household necessities, coffee filters, HDMI cables, and etc.
Amazon may be competing with Google, who launched and are recently expanding a similar service
Google Express offers free same-day delivery on eligible offers over $15 (not $35 like Amazon). The options for items are broken down into grocery, health & beauty, and home items. So Amazon might have it beat in selection. Membership is $95 a year or $10 a month.
Amazon Prime still offers many benefits in addition to the free same-day shipping for its $99 a year. Access to its original movies and TV shows (like the award winning Transparent), free e-books, and free two-day shipping with no minimum order size.
Amazon also launched Prime Now last year, which delivers groceries and other essentials in one or two HOURS in select areas. It seems like it’s mostly for Manhattan at this time.
Big things are in the works for Amazon, and with all these online giants competing and undercutting each other to replace physical stores, it sounds like we win! A few more years, and we’ll have 15 minute delivery on everything.